Senior Data Analyst, Marketing Analytics

About This RoleAI processing…

Key Responsibilities

• 1
  Serve as a trusted advisor to senior Marketing and Developer Relations leaders, providing data-driven insights that inform marketing strategy, product development, and go-to-market decisions.
• 2
  Establish and scale proactive insights across the Marketing function, including experimentation and connecting marketing credit from initial touchpoints to annual recurring revenue.
• 3
  Measure the impact of community programs, developer advocacy, and evangelism efforts on awareness, adoption, and pipeline.
• 4
  Evaluate the effectiveness of demand generation programs, including trial conversion analysis across segments, lead scoring optimization, and outreach platform performance.
• 5
  Partner closely with Analytics Engineering and Data Platform teams to translate business questions into clear technical requirements and support reliable delivery in the analytics stack.
• 6
  Help evolve GitLab's multi-touch attribution approach, including attributed metric definitions and implementation across reporting.
• 7
  Contribute to annual planning cycles through partnership with Sales, Finance, and Product leadership.
• 8
  Use AI-enabled analytics workflows through GitLab Duo Agent Platform , Claude with MCP integrations , and Glean within GitLab to improve how insights are developed and shared.

Requirements

• 5+ years of experience in a data analyst or analytics engineer role, preferably in B2B software marketing analytics or in a large-scale analytics consultancy supporting similar companies.
• Strong proficiency in SQL , including the ability to connect disparate data sources and build a clear view of marketing program performance in a cloud data warehouse, ideally Snowflake .
• Experience working with senior leaders and tailoring data-driven narratives to support decision-making.
• Hands-on experience with dbt for data transformation, testing, and documentation.
• Strong understanding of B2B marketing funnel metrics , including marketing qualified leads, sales accepted opportunities, pipeline, multi-touch attribution, and conversion rate analysis.
• Experience working with marketing automation platforms such as Marketo and customer relationship management systems such as Salesforce , including data integration patterns and sync logic.
• Proficiency with a business intelligence and visualization tool, with Tableau preferred.
• Excellent written and verbal communication skills, with the ability to distill complex analysis into clear narratives for technical and non-technical audiences.
• Experience with AI-assisted analytics development , including MCP connections and agentic workflows.
• Familiarity with Git workflows for version control, continuous integration and continuous delivery, issue tracking, and merge request workflows.
• Comfort working in a remote, async-first, globally distributed environment.
• We know it's tough to match every qualification exactly, so if you're excited about this role, we encourage you to apply.

Perks & Benefits