Senior Global Integrated B2B Marketing Manager, Wolt for Work

About This RoleAI processing…

Key Responsibilities

• 1
  Own the global integrated marketing strategy and initiative roadmap for Wolt for Work, aligned with business, product, sales, and regional priorities
• 2
  Act as the main marketing lead for the Wolt for Work business unit, partnering closely with global and local product and commercial stakeholders
• 3
  Translate business goals into clear, focused 360-degree marketing plans across the funnel
• 4
  Bring together product marketing, content, paid, lifecycle, events, brand, creative, and PR into cohesive GTM programs, while functions own execution
• 5
  Own selected global and market-level initiatives end-to-end, from problem definition to delivery and impact measurement
• 6
  Define priorities and make clear tradeoffs to ensure focus on the highest-impact opportunities
• 7
  Shape the Wolt for Work narrative in the market, including brand positioning, key messages, and external storytelling
• 8
  Define and track success metrics across awareness, adoption, and revenue, turning performance into clear insights and recommendations
• 9
  Manage allocated campaign budgets with accountability for impact and ROI
• 10
  Identify gaps, missed opportunities, and risks early, and actively push for better focus, quality, and outcomes
• 11
  Drive alignment and momentum across teams and senior stakeholders without direct authority
• 12
  Proven experience owning integrated B2B marketing in a complex, fast-moving, or multi-market environment
• 13
  Strong cross-functional marketing background, with hands-on understanding of demand generation, product marketing, lifecycle, content, and brand, even if you did not specialize in all of them
• 14
  Strategic and commercial mindset, comfortable owning direction, prioritization, and outcomes
• 15
  Confidence to challenge, ask tough questions, and push for clarity while remaining collaborative and constructive
• 16
  Ability to create structure and focus in ambiguous or loosely defined situations
• 17
  Demonstrated ability to lead through influence and build trust with senior stakeholders
• 18
  Strong analytical skills, including defining KPIs and using data to guide decisions
• 19
  Clear, confident communicator who can align teams around a shared direction
• 20
  Fluent (C2-level) in both German and English.
• 21
  Experience in SaaS, platforms, or multi-product B2B businesses is a strong plus

Requirements

• Experience in SaaS, platforms, or multi-product B2B businesses is a strong plus

Perks & Benefits