Senior Growth Marketing Manager (f/m/d)
SPREAD GmbH
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About This RoleAI processing…
Short Description SPREAD builds engineering intelligence for the world’s most complex products. Our AI-native platform gives automotive OEMs, defense primes, and industrial manufacturers a single source of product truth so engineering teams can make confident product decisions, fast. We work with companies like Volkswagen, BMW, Mercedes-Benz, Bosch, Stadler, and Rheinmetall. Backed by HV Capital, DTCP, La Famiglia / General Catalyst, and Salesforce. Your Mission You own the pipeline. You build and run multi-touch campaigns (digital, events, content syndication, ABM) that turn engineering leade
Key Responsibilities
- 1Design and execute integrated marketing campaigns targeting automotive, defense, and industrial accounts, primarily in DACH and Europe.
- 2Own pipeline targets and campaign ROI, working hand-in-hand with Sales on account prioritization and follow-through.
- 3Build the ABM strategy for SPREAD’s top-tier enterprise accounts, from account selection through engagement tracking.
- 4Partner with Product Marketing and Product Management to identify growth levers and turn product momentum into demand.
- 5Define the strategy for SPREAD’s owned events (CUBE, INAI) and ensure the external agency delivers on-brand, on-budget, and on-message.
- 6Represent SPREAD at industry events, trade shows, and conferences where engineering leaders gather.
- 7Collaborate with Product Marketing on positioning, content, and sales enablement assets that resonate with deeply technical buyers.
Requirements
- 5+ years in B2B enterprise marketing, demand generation, growth, or marketing-focused consulting roles with hands-on campaign execution.
- A business engineering, technical degree, or deep experience in marketing to engineers with a credible track record of learning technical domains fast. From day one, you can hold your own in a conversation about E/E architecture, PLM, or systems engineering.
- Proven track record of building qualified pipeline at enterprise accounts (€100K+ ACV).
- Experience with ABM tools and tactics, and AI-native quality content creation across formats (video, images, social, and written).
- Experience providing strategic direction for high-touch executive events (agency handles execution).
- Comfort working in a small, fast-moving team where you own outcomes, not just activities.
- Native-level English required. German is a strong plus.
- Based in Berlin or willing to relocate.
Perks & Benefits
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