Senior Marketing Manager, Korea

About This RoleAI processing…

Key Responsibilities

• 1
  Partnering with the Senior Marketing Lead, develop local Korea marketing plans for greatest business and brand impact, in accordance with consumer understanding, seasonality, maximized earned media, community engagement, and brand health metrics.
• 2
  Execute cross-regional marketing initiatives. Demonstrate the ability to influence stakeholders in complex projects with tight timelines.
• 3
  Collaborate across functions, markets and regions, to develop highly effective, creatively excellent integrated marketing campaigns, including but not limited to: advertising, social, digital and experiential conception, development and production, media strategy, execution, optimization, and program reporting, ensuring all marketing activities feel local and personal.
• 4
  Lead the management of local agency partners, fostering best-in-class and highly productive agency partnerships.
• 5
  Enable and support localization, ensuring all marketing activities are locally relevant and personal, leveraging as possible existing strategies, content and plans for improved productivity.
• 6
  Manage analytics and reporting for brand health and marketing activities working closely with global and regional marketing, internal media teams, FP&A and marketing analytic teams.
• 7
  Organize and manage regular routines across disciplines. Ensure seamless flow of information between global, regional & local teams.
• 8
  Conduct and disseminate regular AARs (after action reviews) on projects including results, lessons learned and best practices to global, regional and local internal and external partners.
• 9
  Manage and track brand marketing budgets and ensure effective budget use, meeting or exceeding efficiency targets.
• 10
  Work with Korea & global finance and operations on budget forecasting and actualizing; ensuring timely SOWs and contracts with partners at all times; provide regular activity updates and reconciliations.

Requirements

• An integrated marketing mindset, passion for creative excellence in storytelling through multiple media types, both visual and written, with solid experience in brand and creative strategy, off- and online media, including social, paid media, SEM, measurement & analytics, project and agency management.
• In addition to exceptional discipline expertise and being highly detail-oriented, the successful candidate will demonstrate a natural disposition to hosting in their daily activities and a passion for creativity and design.

Perks & BenefitsTypical for this role