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About This Role
Webflow is seeking a Senior Marketing Manager, Growth to unify webflow.com, AEO, and agent-driven campaign orchestration into one pipeline engine, and run webflow.com as a living, always-shipping website.
Key ResponsibilitiesAI-extracted
- 1Own web optimization and A/B testing in partnership with the demand-gen team.
- 2Run a structured, high-velocity experimentation program on webflow.com.
- 3Own the web-side execution of AEO in partnership with the AEO lead.
- 4Run webflow.com as a 'living' website, not a project that ships and stops.
- 5Turn webflow.com into an account-level pipeline engine.
- 6Lead the on-brand experimentation, personalization stack, and conversion architecture that converts ICP-matched traffic into qualified pipeline.
RequirementsAI-extracted
- BA/BS degree or equivalent experience.
- Think in systems, not campaigns.
- Ship and iterate.
- Are technically fluent enough to be dangerous.
- Distinguish signal from noise in intent data.
- Name problems sharply.
Perks & BenefitsAI-extracted
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