Sr. Analyst, Strategic Measurement

twilio· 175 open roles

Remote RemoteFull-time2 weeks ago

Salary

$90,800 - $113,500

Experience

Mid

Job Type

Full-time

Posted

2 weeks ago

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About This RoleAI processing…

At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences.

Our dedication to remote-first work , and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions!

Key Responsibilities

1
Analyze LLM visibility and Share of Voice, create a continuous feedback loop across various teams to optimize Twilio's presence in AI search/AEO (answer engine optimization), drive enablement and operational efforts to ensure consistent tool usage and storyline.
2
Support the strategy, data ingestion, and modeling required to build and maintain net new and existing brand measurement components. Drive a single, cohesive narrative combining disparate data sets.
3
Inspire experimentation adoption in teams. Build the frameworks and structure to drive experimentation rigor and clarity of incrementally of marketing initiatives.
4
Support Media Mix Modeling (MMM) and Multi-Touch Attribution (MTA) initiatives to understand the impact of various marketing channels on Sign Ups, SQLs, activations, and guide budget allocation.
5
Translate complex data sets into actionable insights and strategic recommendations for exec-level audiences.
6
Own enablement efforts for emerging channels, sharing accomplishments, KPIs, and cross-team collaborations broadly across the marketing organization.

Requirements

5+ years of experience in statistical analysis, experimentation and/or scenario planning.
A strong understanding of SEO and emerging AI Search (AEO/GEO) landscapes.
A hypothesis-driven thinker who does not just report the "what," but actively tests the "why". Able to formulate testable guesses and distill the essential from complex marketing data.
Experience with running or interpreting advanced measurement frameworks (Incrementality, MMM, MTA).
Highly reliable and a self-starter.
Interest or experience in applying AI-driven solutions to analytics workflows.
Strong communication skills with the ability to communicate effectively with both technical and non-technical audiences
Detail-oriented with a passion for clean, trustworthy data.
Strong analytical skills.
Excellent collaborator across cross functional teams; skilled in managing stakeholder projects end to end.
Experience supporting various stakeholder functions and their insights: Brand, PR, Social, Content, Demand Generation
Experience with BI tools (Tableau, Looker Studio) and modeling (ROI, LTV:CAC, payback).
Interest or exposure to fraud monitoring tools and processes.
Working knowledge of Customer Data Platforms (CDPs) and analytics data integrations.