Sr. Customer Marketing Manager, APJ

About This RoleAI processing…

Key Responsibilities

• 1
  Customer Story Development: Manage the creation of case studies, blogs, quotes, and videos by coordinating interviews, gathering approvals, and assisting with content drafts.
• 2
  Advocacy Programs: Help manage regional customer reference requests, including maintaining tracking systems and ensuring timely responses.
• 3
  Event Support: Assist with customer participation in APJ events (speaking opportunities, panels, activations) and coordinate logistics.
• 4
  Social & Digital Amplification: Draft posts, monitor customer engagement on social media, and help extend stories across multiple channels.
• 5
  Operations & Reporting: Maintain customer story databases, track program metrics, and support quarterly reporting.
• 6
  Cross-Functional Collaboration: Work closely with Sales, Marketing to ensure alignment and visibility of customer activities in APJ.
• 7
  Source and develop APJ customer stories by partnering closely with regional account teams and customers to identify wins, use cases, and advocates

Requirements

• 5-7+ years in customer marketing or reference-related role
• A passion for building strong relationships with internal partners and customer advocates.
• A focus on bringing customer stories to life across digital properties.
• Success in high growth SaaS environments where priorities shift quickly.
• Experience building and managing customer reference programs that include pipeline planning, strategy, and reporting.
• Strength in managing and prioritizing projects across multiple teams while collaborating with a wide range of stakeholders.
• Exceptional written and verbal communication skills.
• A highly organized approach with the ability to manage several projects at once.
• Active use of AI tools to streamline processes and improve output.

Perks & BenefitsTypical for this role