Talent Brand Experience Manager

About This RoleAI processing…

Key Responsibilities

• 1
  Own and evolve Stripe's Employer Value Proposition (EVP), including the messaging matrix and visual design system, ensuring it is consistently applied across all candidate and employee touchpoints
• 2
  Lead the redesign and ongoing evolution of Stripe's careers site ( stripe.com/jobs ), serving as the candidate advocate and People team representative on the project team
• 3
  Develop and execute recruitment marketing campaigns and programs, partnering with external agencies to create compelling, data-informed content that reaches and engages target talent audiences and upholds Stripe’s brand
• 4
  Build and maintain recruiter enablement resources — including team landing pages, toolkits, and talent intelligence — that equip recruiters with the messaging, competitive insights, and tools to effectively pitch Stripe to candidates
• 5
  Drive EVP measurement through brand studies and ongoing reporting, using data to track Stripe's employer brand health, set benchmarks, and report progress against company OKRs
• 6
  Manage and grow strategic external partnerships to expand Stripe's employer brand reach and visibility
• 7
  With the Communications team, support Stripe leadership visibility programs, enabling leaders to build their personal brand on LinkedIn and other platforms to attract top talent
• 8
  Manage two agency relationships across multiple programs, partnering closely with Finance, Procurement, and Legal to manage the vendor relationship and investments
• 9
  Operate as a program management expert across the Talent Brand portfolio, driving multiple concurrent projects from strategy through execution with clarity, rigor, and accountability
• 10
  Produce regular reporting on recruitment marketing performance — including reach, engagement, and sentiment — to inform strategy and demonstrate impact

Requirements

• 8+ years of experience in employer branding, talent brand, recruitment marketing, or a closely related field
• Proven track record of managing complex, cross-functional programs and projects with multiple stakeholders and competing priorities
• Experience developing and activating an Employer Value Proposition (EVP), including messaging and creative application across candidate touchpoints
• Strong ability to influence and drive alignment without direct authority, across all levels of an organization including senior leadership
• Experience managing external agency relationships and overseeing creative and research deliverables
• Demonstrated experience managing and stewarding significant budgets
• Strong analytical skills with the ability to define metrics, interpret data, and use insights to inform strategy and report on program impact
• Excellent written and verbal communication skills, with a sharp eye for brand voice, messaging, and content quality
• Experience in employer branding or recruitment marketing at a high-growth technology company
• Familiarity with recruiting tools and platforms such as Gem and LinkedIn Talent Solutions
• Experience working with design tools such as Figma, or working closely with creative teams and brand studios
• Experience with event marketing or candidate-facing event programs
• Familiarity with content creator or media partnerships as part of a brand strategy
• Experience using or managing AI tools to support content generation or operational workflows
• Experience working with or alongside a communications or brand function in a matrixed organization

Perks & Benefits