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About This Role
Tonal is seeking a Brand Content Producer to create compelling visual content across their marketing ecosystem. The ideal candidate is an exceptional photographer, videographer, and visual editor who can translate brand strategy into visuals. This role sits at the intersection of production craft and brand storytelling, creating original content that builds equity for Tonal across every channel. The Brand Content Producer will work with the Brand team to concept and execute original visual stories that bring the Tonal brand to life.
Key ResponsibilitiesAI-extracted
- 1Shoot and produce photo and video content for use across web, retail, organic social, paid media, email, events, and out-of-home
- 2Work with the Brand team to concept and execute original visual stories that bring the Tonal brand to life across formats and audiences
- 3Partner closely with Tonal's studio production team to identify opportunities to capture brand and marketing content alongside existing fitness content shoots
- 4Cultivate meaningful connections and trust with on-camera talent to ensure every capture feels genuine and authentic
- 5Stay current with visual trends across fitness, wellness, and lifestyle
RequirementsAI-extracted
- 5+ years of professional photography and videography experience, ideally for consumer brands
- A portfolio that demonstrates range — lifestyle, social, product, and motion — with a clear and confident visual point of view
- Strong post-production skills across photo and video editing (Adobe Creative Suite; Premiere, Lightroom, Photoshop, Canva, Capcut)
- Experience shooting for multiple end uses with an understanding of how format and context shape creative decisions
- Ability to work independently on shoots, including self-directed lighting, sound, and direction of talent when needed
Perks & BenefitsAI-extracted
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