Brand Voice Lead - Systems

About This Role

Key ResponsibilitiesAI-extracted

• 1
  Evolving Fin's verbal identity, including voice and tone guidance, messaging principles, and editorial standards across key brand and customer touchpoints.
• 2
  Developing messaging frameworks that explain complex products, technologies, and ideas with clarity and conviction.
• 3
  Writing and refining high-quality copy across a wide range of formats, including product launches, campaigns, websites, video, podcasts, keynote presentations, and strategic initiatives.
• 4
  Partnering closely with Brand, Product Marketing, Product, and Design to ensure work is aligned, clear, and consistent across channels.
• 5
  Building and maintaining practical writing systems that support scale, including channel guidance, prompt libraries, reusable messaging assets, and AI-enabled workflows.
• 6
  Identifying friction in writing workflows and recommending smarter ways of working that improve quality, consistency, and speed.
• 7
  Using AI tools to strengthen writing processes, support content development, and help cross-functional partners create with more confidence and less guesswork.
• 8
  Providing thoughtful editing, feedback, and guidance that helps raise the quality of writing across projects and teams.

RequirementsAI-extracted

• 8+ years of experience in brand writing, messaging, editorial, verbal identity, content strategy, or related creative disciplines, ideally in-house.
• An exceptional portfolio that demonstrates strong writing craft, strategic thinking, and the ability to develop systems that improve quality and consistency.
• Experience creating voice and tone guidance, messaging frameworks, editorial standards, and writing support tools used across teams and channels.
• Outstanding writing and editing skills, with the ability to move between strategic thinking and hands-on execution.
• Strong editorial judgment and taste, with the ability to simplify complex ideas into clear, compelling narratives.
• Fluency with AI tools such as ChatGPT, Claude, Claude Code, and other emerging creative technologies, along with a clear point of view on how they can improve creative workflows.
• Experience building AI-native writing resources such as prompt libraries, reusable workflows, editorial evaluations, or structured guidance that helps people create stronger on-brand communication.
• Experience collaborating with cross-functional partners across Brand, Product Marketing, Product, Design, and leadership-facing workstreams.

Perks & BenefitsAI-extracted