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About This Role
Content Strategist to build a system rooted in subject matter expertise and user data that produces compelling content across formats, optimizes for AI discovery, and supports both brand and demand.
Key ResponsibilitiesAI-extracted
- 1Define Descript's content strategy, editorial calendar, and channel prioritization
- 2Build an AI-native content production system that enables quality output at scale without sacrificing originality
- 3Partner with Demand Gen, PMM, and Field Marketing to develop assets that support pipeline programs
- 4Help define and evolve Descript's editorial voice across content channels
- 5Develop a subject matter expertise content program, drawing on Descript employees and customers as sources
- 6Build a measurement framework that connects content activity to brand and pipeline outcomes
- 7Optimize for AI discovery as the content and search landscape evolves
RequirementsAI-extracted
- 5+ years of content strategy, content marketing, or social media experience in a B2B or B2B/B2C hybrid environment
- Deep familiarity with the new media landscape and how content distribution has evolved
- Comfortable with AI tooling as a production and workflow aid
- Analytical experience: ability to build and own a content measurement framework
Perks & BenefitsAI-extracted
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