Director, Demand Strategy & Growth

About This Role

Key ResponsibilitiesAI-extracted

• 1
  Define the vision and roadmap for Okta's Growth Lab, building the foundation for a signal-based demand engine
• 2
  Develop and optimize the global target account list strategy using firmographic, technographic, intent, engagement, and business trigger data
• 3
  Build the frameworks, processes, and activation models that operationalize signals across outbound, ABM, digital, field, and sales-led motions
• 4
  Create and scale growth programs that improve account engagement, pipeline creation, conversion, and sales efficiency
• 5
  Partner closely with regional sales leaders, field marketing, growth product marketing, strategy and operations, marketing operations, and business development teams
• 6
  Establish clear success metrics, evaluate performance, and use data to refine programs, improve ROI, and scale the most effective plays

RequirementsAI-extracted

• 10-15+ years of relevant growth and demand generation experience in a high-growth B2B SaaS environment
• Deep understanding of intent data, business triggers, account signals, and signal-based marketing strategies
• Hands-on familiarity with tools and workflows across the modern growth stack, including Clay, 6sense, Salesforce, Marketo, Common Room, and similar platforms
• Demonstrated success building repeatable demand programs and growth motions that drive measurable pipeline impact
• Strong operational discipline and analytical capability, with experience using data to guide decisions, improve performance, and deliver measurable business outcomes
• BS/BA degree required

Perks & BenefitsAI-extracted