Director, Integrated Marketing- Mid Market

About This Role

Key ResponsibilitiesAI-extracted

• 1
  Build and grow the Mid-Market Marketing team by designing the right organization structure, hiring top talent, and investing in mentorship and professional development.
• 2
  Set the vision and marketing strategy for Mid-Market advertisers at Pinterest, in partnership with XFN teams.
• 3
  Lead and execute key Mid-Market marketing workstreams, including building a foundational lifecycle engine and other marketing experiments to drive retention and revenue growth.
• 4
  Design, launch, and scale account-based marketing programs for priority Mid-Market accounts, partnering closely with Sales, PMM, and Growth Marketing.
• 5
  Champion a test and learn mindset across the team, encouraging the team to run experiments, iterate quickly, and scale what works.

RequirementsAI-extracted

• 15+ years of experience in business marketing, with at least 10 years of experience specifically in Mid-Market or SMB Marketing.
• Proven experience in building teams, capabilities, and programs from the ground up, ideally at a similar or competitive platform to Pinterest.
• Demonstrated comfort and curiosity working with AI tools in a marketing context, with a proactive mindset toward exploring how emerging technologies can improve team output, campaign performance, and operational workflows.
• Ability to coach and inspire a team to embrace AI as a collaborative partner rather than a replacement, fostering a culture of continuous experimentation and innovation.
• Bachelor’s degree in marketing, a related field, or equivalent experience.

Perks & BenefitsAI-extracted