Head of Brand Marketing

About This RoleAI processing…

Key Responsibilities

• 1
  Create campaigns and social content that moves the needle on brand awareness, product clarity and differentiation while also elevating the Tonal brand
• 2
  Gather insights to fully understand purchase barriers and align communication priorities to improve conversion and decrease purchase cycle
• 3
  Establish Brand KPIs and evaluate campaign performance to create an environment of continuous improvement
• 4
  Establish a clear communication hierarchy across marketing channels to ensure consistent approach to brand messaging
• 5
  Lead creative briefing process, agency relationships, creative development and the production process for tentpole campaigns
• 6
  Own brand strategy for Community Management to ensure membership remains sticky and engaging
• 7
  Elevate, SMS, email & journey marketing strategy to drive engagement and conversion
• 8
  Partner with Growth Marketing team to ensure media plans and campaign development align to brand KPIs
• 9
  Lead Product Marketing, PR, and Influencer Marketing in campaign and social content planning
• 10
  Lead the communications planning effort on how, where and when, organic social content appears
• 11
  Manage campaign, social, community and email marketing budget
• 12
  Lead a team across campaigns and social & community efforts

Requirements

• 12+ years of experience in marketing, with substantial time leading creative strategy and execution with internal and external agencies
• Former brand-building experience, establishing brand guardrails and ensuring consistency across touch-points
• Natural storyteller with high empathy and intellectual curiosity
• Passion for creativity and culture
• Experience working with cross functional teams, former Performance Marketing exposure a plus
• Fitness / Health experience a plus

Perks & BenefitsTypical for this role