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Lead Product Marketing Manager, Healthcare

tonal· 10 open roles

Remote RemoteFullTime6 days ago
Salaryest.
$140,000 - $200,000
Experience
Mid
Job Type
FullTime
Posted
6 days ago
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About This Role

Tonal is seeking a Lead Product Marketing Manager to lead the go-to-market launch into the healthcare space, defining the strategy and execution behind bringing products to market and shaping positioning. This role sits at the intersection of consumer technology, digital health, and clinical care. The successful candidate will own the go-to-market strategy for healthcare-focused products and initiatives, partnering closely with sales, product, and clinical teams to accelerate growth. The goal is to transform Tonal from a fitness platform into a clinical-grade health technology platform. The Lead Product Marketing Manager will play a key role in shaping the future of strength training as medicine.

Key ResponsibilitiesAI-extracted

  • 1
    Lead the Tonal sales and marketing entry into the healthcare channel
  • 2
    Develop compelling positioning, messaging, and value propositions tailored to healthcare buyers and stakeholders
  • 3
    Partner with sales to create trade show, field sales, sales journey, nurture and enablement materials, playbooks, and competitive insights that drive pipeline and conversion
  • 4
    Collaborate with product teams to influence roadmap priorities based on market and customer insights
  • 5
    Conduct market research and competitive analysis to identify trends, opportunities, and threats

RequirementsAI-extracted

  • 8+ years of product marketing experience
  • Background in healthcare, health tech, or a related industry strongly preferred
  • Strong understanding of healthcare buyer personas and clinical workflows
  • Experience building GTM strategies for products in HIPAA-compliant environments within healthcare ecosystems
  • Proven track record of developing GTM strategies that drive measurable revenue impact

Perks & BenefitsAI-extracted

Typically: health coverage
Typically: paid time off
Typically: opportunities for professional growth and development
Typically: collaborative and dynamic work environment
Typically: access to the latest technology and tools in the industry

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