Product Marketing Lead

About This Role

Key ResponsibilitiesAI-extracted

• 1
  Lead product marketing by aligning product, growth, sales, partnerships, and brand around a shared, deep understanding of both users and product.
• 2
  Run voice-of-customer research to uncover the real why behind user needs, then translate it into living personas and segment maps.
• 3
  Own competitive intelligence, keeping the team current on the market landscape and turning insights into positioning angles, roadmap input, and campaign strategy.
• 4
  Develop sharp positioning & messaging by segment, use case, and channel, translating complex product capabilities into language that resonates with users.
• 5
  Build & maintain the enablement library so Sales, Growth, and Partnerships can communicate the product with confidence.
• 6
  Drive GTM planning & execution for both feature and product launches, coordinating across teams so releases land clearly and drive real adoption and usage.

RequirementsAI-extracted

• 5 to 8 years of experience in B2C tech product marketing, ideally in a fast moving product-led, growth-oriented, or category-building environment.
• Strategy & execution skills, thinking deeply and moving quickly as one continuous motion rather than two separate modes.
• Deeply cross-functional work experience, knowing how to build trust, create alignment, and move teams in the same direction without relying on formal authority.
• Investigative mindset, getting to the root of what users actually need, not just what they say they want.
• Exceptional writing skills, able to craft sharp one liners and crisp landing pages that convert.
• Data-informed and judgment-led, with experience using funnels, cohorts, A/B tests, and performance metrics.

Perks & BenefitsAI-extracted