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Senior Manager, Brand Marketing

tonal· 10 open roles

Location TBD On-siteFullTime1 weeks ago
Salaryest.
$140,000 - $200,000
Experience
Mid
Job Type
FullTime
Posted
1 weeks ago
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About This Role

Tonal is seeking a Senior Manager of Brand Marketing to elevate the company's presence as a leader in premium connected fitness. This role will shape the brand's strategy, social community, events, and partnerships to build awareness and affinity. The ideal candidate has experience in brand marketing for premium brands and can translate product benefits into compelling narratives. The Senior Manager will lead a team and work with senior leadership to align brand strategy with business goals.

Key ResponsibilitiesAI-extracted

  • 1
    Develop comprehensive brand marketing strategies to sharpen and strengthen Tonal's positioning
  • 2
    Lead and develop creative resources to deliver work that raises the bar creatively and strategically
  • 3
    Set the social strategy for the prospect community and grow and nurture the community
  • 4
    Own the research and insights function to track brand awareness and inform strategic decisions
  • 5
    Lead the planning, execution, and optimization of high-impact brand campaigns and events

RequirementsAI-extracted

  • 10+ years of experience in brand marketing for premium, aspirational, or connected consumer brands
  • Experience in fitness, wellness, health, or consumer technology is a strong plus
  • Proven ability to build and elevate a premium brand
  • Skill translating product benefits, efficacy, and results into compelling brand narratives
  • Strong people leadership and team management skills

Perks & BenefitsAI-extracted

Typically: health coverage
Typically: paid time off
Typically: opportunities for professional growth and development
Typically: a dynamic and supportive work environment
Typically: access to premium connected fitness products and services

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