Senior Manager, Customer Campaigns & Lifecycle Marketing
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About This Role
The Senior Manager of Customer Campaigns & Lifecycle Marketing leads a high-performing team to drive customer adoption and usage of Fin's AI agent and helpdesk product. The role involves managing customer marketing communications, leading customer communications for product launches and events, and implementing a customer marketing campaign tool overhaul. The Senior Manager is accountable for overall team performance and delivery of an excellent customer experience. The role requires 7+ years of experience in customer marketing, an AI-first approach to marketing, and experience leading a team.
Key ResponsibilitiesAI-extracted
- 1Leads a team of 3-4 highly autonomous individual contributors to drive customer adoption and usage of Fin's AI agent and helpdesk product
- 2Implements a significant customer marketing campaign tool overhaul to improve team capabilities
- 3Fosters a team culture focused on Fin values and delivers 2x output by leading by example
- 4Builds relationships with senior stakeholders across key business areas to ensure alignment and delivery of company objectives
- 5Ensures the quality of everything the team delivers and holds an extremely high-bar for excellence
RequirementsAI-extracted
- 7+ years of experience in customer marketing/campaigns experience, working across Conversion, Activation/Onboarding, Adoption and Expansion
- An AI-first approach to marketing, with proficiency in AI tooling, including Claude Code experience
- 3+ years of experience leading a team and mentoring team members
- Experience in the B2B SaaS, tech or AI industry, with strong stakeholder management and partnerships with Product/R&D, Sales, Customer Success and other Marketing teams
- Typically: Strong quantitative orientation and experience working with analytics, RAD or Finance teams
Perks & BenefitsAI-extracted
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